Influencer collaborations, a modern twist on vintage product placement, have grown to be a game-changer for concentrating on Gen-Z in 2024. Artificial intelligence applications now make it simpler to pinpoint placement possibilities and integrate brand name products into present footage—leading to imagery that’s tailored for the exceptional preferences of Gen-Z audiences on their beloved platforms, which include TikTok and Instagram. - Danielle Wiley, Sway Team
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